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As patients become 'customers' in a changing NHS, Benny Goodman considers the implications of the business approach for nurses of the future.
As nursing students evolve into working professionals, they will experience the transition from paying NHS customer to the provider of customer services.
The nature of patient care is changing and the traditional boundaries between patient and healthcare professional are being redefined.
Patients are beginning to be perceived more as customers, people who expect treatment similar to the way a business treats its clients - as consumers rather than just recipients of whatever is offered.
Most people working in the health service, not just the medical consultants, should now be thinking harder about what this means for the way they conduct the newly fathomed 'business' of health care. The change in attitudes could significantly affect the nature of health care in the future and your own career path.
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